Don't mess with M

If there's a term which musicians have been throwing around lately when theorizing on attracting audiences, it's "Multimedia".

"We should be using multimedia! There should be something for people to look at!" Yes, but remember that all of this adds all sorts of extra crazy. I am all for making a concert more than the norm but I am tired of hearing people throwing this word around.

If you're going to slip this neat little word into your next conversation, take a look at these few points first.